About

Hello, I’m Juan Vicente. Ten-plus years across identity, product, and web design — for brands in tech, automotive, real estate, fashion, beauty, and lifestyle. I help brands find what makes them unique, then build the systems that carry it into production. Creative on the surface, systematic underneath. Based in Montevideo.

What I do

Brand Design

Identity with a logic underneath it. Naming, visual systems, and guidelines that keep a brand recognizable wherever it shows up.

Brand Design

Identity with a logic underneath it. Naming, visual systems, and guidelines that keep a brand recognizable wherever it shows up.

Product Design

Interfaces and systems that hold up in production. UX/UI, design systems, and AI-assisted workflows — designed in Figma, shipped in Framer, so the brand system and the live site are the same thing

Creative Direction

Setting the direction, not just the deliverable. Leading projects end-to-end and keeping strategy, design, and execution pointed the same way.

Creative Direction

Setting the direction, not just the deliverable. Leading projects end-to-end and keeping strategy, design, and execution pointed the same way.

Experience

Lead Product Designer

Entri

2024–Present

Creative Director & Partner

Xunta Estudio

2024–Present

Independent Designer

JVPN

2023–Present

Professor, Visual Communication Design

FADU, Universidad de la República

2023–Present

Figma Consultant & Trainer

Wildfi

2024–2025

Visual Designer

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2022–2023

UX/UI Designer

December Labs (Qubika)

2021–2022

Art Director

Plataforma

2017–2021

Graphic Creative

Complot

2017

Design Intern

MVOTMA

2016

Education

BA, Visual Communication Design — FADU, Universidad de la República