Compost Ciudadano
Turning household waste back into living soil.
Client
Compost Ciudadano
Year
2023
Industry
Circular economy & waste
Services
Brand identity, Type design, Website
Live site
View live site
Compost Ciudadano has been turning Montevideo's organic waste back into life since 2019. Andrea and Natalia Alba invited me to rebuild the brand: a warmer, more expressive system, further from the old mark and closer to the people it works with, built around circular economy, diversity and collaboration in a company led by women. The new logo celebrates organic waste and the many shapes it takes, while the two Cs come together into a smile for anyone committed to a more sustainable planet. I drew a custom typeface from the irregular forms of that logo and paired it with a geometric sans, giving a new role to what we usually call trash. Compostito, a piece of organic waste brought to life, nods to the previous logo and to the bond the brand had already built with its customers. I also designed and developed the website in Framer.
Context
A composting service that collects what a city throws away.
Compost Ciudadano picks up organic waste from homes and businesses in Montevideo and turns it into soil. People fill a bucket, the team collects it, and what comes back is compost.
The service had grown past its first identity: a raised fist with leaves, drawn in 2019. It read like a protest badge rather than something you would happily keep in your kitchen.
The idea
Compost is not waste. It is something alive, and it should look like it.
The new mark puts the two Cs inside a rough, leafy head with a wide smile. It works as a face, a pile of compost and a plant all at once, and it survives being screen printed on a sack, stuck on a bucket or reduced to a favicon.
Around it sits a warm, earthy palette with a bright green and a purple, a hand-drawn display alphabet, and a pattern that repeats the face until it becomes texture.
Website
One page that explains the service and signs people up.
The site leads with the promise the brand makes in the street — transformamos tus residuos en vida — and then answers the practical questions: what you can compost, how collection works, and what it costs.
Photography of the real service carries most of the weight, with the identity framing it rather than competing with it.
