The Chemist Look

Digital campaign for The Chemist Look, a skincare brand after a more human approach and a place among the high-quality alternatives to the big beauty houses. We moved it into a more current language, taking cues from the leading skincare brands already working this way, and went abroad for the craft it needed: Bisous, a 3D production studio in France, and a videographer. As art director I handled art and creative direction, the storytelling and the production itself — in daily contact with the French producers, and directing the model on set. The last stretch was editing every piece together into a campaign that was a success for the brand and repositioned it in the Uruguayan market.